One Of First iPhone 6 Customers Drops Phone On Live TV

The Apple iPhone frenzy hit its peak this morning as stores opened up to customers and die-hard fans who had been waiting for days to get their hands on one of the new iPhone 6 models.

Customers lined up at Apple's store in Perth, Australia were some of the first to get their hands on the new phone.

The first man in line, Jack Cookey, was more than happy to show off his new purchase live on TV, but in his haste to open the box, the phone tumbled onto the pavement, which elicited a gasp from the nearby crowd that was watching.

"I saw it hit the floor, and I was like 'oh, no, no, no, no'," Cooksey told 9 News.

Fortunately, the phone didn't appear to be damaged.

Scores of customers lined up in Sacramento this morning at Arden Fair Mall to get their hands on the phone.