ST. LOUIS (CBS13) – Kids and adults can Build-A-Bear on Thursday and pay based on their age.

The company announced the first-ever Pay Your Age promotion on Monday for guests in the United States, Canada, and the United Kingdom.

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Adult guests must enroll in the rewards program, or give an email address and phone number, in order to qualify for the in-store event. Each person can stuff one “furry friend” and will be charged a dollar for each year they’ve been alive- so a 12-year-old will pay $12, while a 6-year-old will only pay $6. The entire collection of animals, including the licensed characters, are part of the promotion.

You won’t need to show identification to prove your age; however, those over age 29 will only pay $29; those under age 1 will pay $1.

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For those 14 and younger unable to make it on July 12- Build-A-Bear is launching the “Count Your Candles” birthday experience. Guests will be able to pay their age for a Birthday Treat Bear every year on their birthday. Those wanting to participate must enroll in the Build-A-Bear Bonus Club.